TV Networks Look to Hire For First NFT Strategies

Scripted television and NFTs may be a new sector to watch, if network hiring is anything to go by.

A pair of television jobs listing developing an NFT strategy as a goal hit LinkedIn last week as the entertainment industry continues to tiptoe into the space.

All Elite Wrestling, owned by Warner Media, listed a director-level position to manage programming as the series expands. According to the listing, part of the job would entail expanding AEW Wrestling into NFTs, among other emerging sectors.

NFTs are also listed as a planned new venture in an associate manager position at A+E Networks, which is also looking to bring new revenue streams to its intellectual property. A+E Networks includes television properties like A&E, the History Channel, Lifetime and ViceTV.

Neither WarnerMedia nor A+E returned requests for comment.

The hires also come amid a tide propelling NFT usage into the television industry more broadly. Ashton Kutcher, Mila Kunis and Vitalilk Buterin launched the framework for a television series about stoned cats featuring a star-studded cast that will only be able to be watched by its NFT holders. Similar efforts are also underway.

Scripted television and NFTs may be a new sector to watch, if network hiring is anything to go by.

A pair of television jobs listing developing an NFT strategy as a goal hit LinkedIn last week as the entertainment industry continues to tiptoe into the space.
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